An Advanced Workshop on "Facebook Ads" for Students of Amman Arab University
The Deanship of Student Affairs/ Office of Career Guidance and Follow-up of Alumni at Amman Arab University, in cooperation with the College of Business at the University, held a training workshop entitled "Facebook Ads". The workshop aimed to introduce students to how to create a new Facebook page, a business account, and an advertising account. They were also introduced to the types of advertising campaigns and how to create them (Facebook algorithms), in addition to the most important shortcuts (to measure campaign results).
Based on the principle of continuous communication with University alumni, this workshop was presented by a graduate of Amman Arab University, Mr. Wassim Al-Khalil, a graduate of the Faculty of Business - Marketing major, in order to transfer practical experiences from graduate students to university students. At the end of the workshop, questions and inquiries were exchanged between the trainer and the students.