Training Workshop at Amman Arab University on the Skills of Using Electronic Marketing Tools
Deanship of Student Affairs/Office of Career Guidance and Alumni Follow-up, in cooperation with the College of Business at Amman Arab University, organized a training workshop entitled “Skills for Using Electronic Marketing Tools,” directed at the University’s students at the bachelor’s and master’s levels, graduates, and the local community, which was presented by a faculty member at the College of Business, Dr. Khaled Abu Al-Ghanem. Its implementation is regarded as one of the training courses and workshops implemented by the office in cooperation with academic colleges within the student’s skills portfolio.
The workshop aimed to introduce the concept of e-marketing and the elements of e-marketing, the most important of which is marketing through websites, which is one of the most important online marketing channels, advertising through social media, marketing through content, marketing through e-mail, and messaging via mobile phones. The workshop received great interaction from the trainees through questions and inquiries directed to Dr. Abu Al-Ghanem.
