Pharmacy at "Amman Arab University" (AAU) Participates in the Seventh Annual Forum of the Jordanian Pharmacy Students Association
In line with the College of Pharmacy at Amman Arab University's efforts to enhance its academic presence and driven by the belief that effective communication is fundamental to a pharmacist's success—and that interpersonal skills are as crucial as scientific knowledge—Dr. Anas Al-Shuweiki, a faculty member at the College of Pharmacy, participated in the Seventh Annual Forum of the Jordanian Pharmacy Students Association (JPSA), held at the Movenpick Hotel in Jordan.
During his participation, Dr. Al-Shuweiki delivered an outstanding lecture titled, "Mind Your Style: Customizing Marketing for Every Personality." The lecture addressed the role of communication skills and understanding social personality types in enhancing a pharmacist's efficiency—whether in patient care, workplace environments, or within the realm of pharmaceutical marketing. Through the lecture, he explored various social personality types that pharmacists should recognize and understand in diverse settings, explaining how this awareness can reduce issues arising from misunderstandings with patients or colleagues and improve the efficiency of pharmaceutical tasks. He also emphasized the importance of leveraging these skills in pharmaceutical marketing and related job titles, opening broad horizons for developing pharmacists' practical and communicative capabilities and enhancing their professional success.
The active engagement of the participating students reflected their interest in continuing such scientific events, paving the way for future activities that contribute to refining their skills and enriching their university experience.
