Amman Arab University Participates in the International Conference on Islamic Finance and Banking
Amman Arab University participated in the activities of the peer-reviewed international conference (ICIFB 2023), which was held in Qatar University / Doha under the title (International Conference on Islamic Finance and Banking), which aims to bring together senior academics, scholars and researchers to share their knowledge and new ideas as well as to discuss the current development in the fields of business, education, Social issues and technology. Amman Arab University was represented at the conference by a faculty member at the College of Business, Dr. Mahmoud Ziyad Al-Ghazawi, who chaired the eleventh session specialized in the business intelligence theme, and who in turn also discussed two research papers:
The first paper is entitled:
The Relationship between Business Intelligence and Digital Banking Services in Jordanian Islamic Banks The study aimed to demonstrate the importance of the relationship of business intelligence in enhancing the quality of digital banking services in Jordanian Islamic banks. The study found that there is an impact of business intelligence and electronic means in improving the quality of digital services in Jordanian Islamic banks. In light of these results, the study recommended the need for decision makers in the sector the Jordanian Banking Association, represented by the Association of Banks and the Central Bank of Jordan, supporting Islamic banks to keep pace with digital developments related to business intelligence, similar to commercial banks.
The second paper is entitled:
The Impact of Digital Marketing on Customer Interaction: Electronic Fashion Sales Stores
Which showed that the development of the business environment and the abundance of challenges and competition have enhanced the tendency of business organizations to different means and tools to activate their business in the markets, including promotion and marketing based on digital social media platforms, due to their significant impact on the purchasing behavior of customers, and accordingly this study came to explain the impact of digital media platforms on customer interaction. The study found that digital media platforms positively affect customer interaction by enhancing and encouraging their purchasing behavior through advertisements available through these platforms. Accordingly, the study recommends decision-makers in this sector to intensify digital marketing campaigns through these platforms since it has a significant impact in enhancing buying and selling activity.
